Understanding the temperature of the wall printing business
A niche market with high potential
Wall printing is just arriving in Europe. For you, as an entrepreneur, this is an opportunity: you can position yourself in a market that is still largely untapped.
Why is this interesting?
Because today, when someone wants to decorate a wall, they think of paint, wallpaper, or stickers. Few people are familiar with wall printing. And that's precisely why your opportunity. If there is little competition, there is more room for you. But be careful: customers will not come on their own. You have to go out and find this market, by prospecting, explaining, and convincing.
And now is exactly the right time to become the benchmark in your region, before others settle in.
The advantages: an untapped market, flexible prices, little competition
Today, very few professionals own a wall printer. This means:
- Virtually no competition,
- High prices, because the perceived value is very high,
- A huge market: millions of walls in shops, offices, schools, hotels, homes, etc.
At kiavik vertical print, when we were still providing services, we signed projects worth €14,800 and €11,800, completed in less than five days. The market really does exist, and it is very profitable.
The challenges: a niche market that requires commercial effort
Because wall printing is not yet well known to the general public, there is no natural flow of requests, as there is for a painter or decorator.
This means that 75% of the time, an entrepreneur must:
- Developing your company,
- Educate the market,
- Create a network of business introducers,
- Become a subcontractor for those who already have volume.
Business introducers: the key to boosting your revenue
To succeed quickly, you need to connect with those who already have a steady stream of customers:
- Painters
- Project managers
- Architects
- Interior designers
- Construction brokers
- Renovation or construction companies
They are the ones who can bring you repeat business, which is essential for stabilizing a business. Working solely through prospecting quickly becomes time-consuming and exhausting: each customer would be a fresh start from scratch.
How to make your wall printing business take off?
You can boost your business by seeking repeat business as quickly as possible. One proven way to do this is to become the go-to service provider for all companies involved in decoration or renovation.
One-offs work very well, but they are not what builds a solid business: partnerships do.
Seize your opportunity !
Yes, the business is there.
Yes, the market is huge.
So, the market exists. The opportunities are real. Now it's up to you: explain what you do, connect with the right contacts, build your network. A solid strategy can turn your wall printer into a cash machine.
FAQ
1. Is the printer easy to transport?
Yes, the wall printer is modular and lightweight, making it easy to transport in a station wagon or utility vehicle. It can be moved by a single person for your wall printing or vertical wall decoration projects, making your services fast and efficient.
2. How long does it take to print 1 square meter?
The wall printing machine prints 1 m² in less than 25 minutes, depending on the detail. The Epson I3200 printhead enables fast, professional wall printing. Ideal for your wall printing services, with competitive rates.
3. How long does the ink last?
One pack of UV ink prints 190 to 220 m², which is enough for 5 to 6 months for a beginner user. Wall printing remains high quality and durable on walls and flat surfaces. This optimizes the profitability of your services and vertical wall decorations.
4. What is the margin on consumables?
Consumables cost around €5–6 per square meter (UV ink, filter, print head). The rest is almost entirely profit. Ideal for your profitable wall printing services and vertical wall decoration projects.
5. How does wall printer maintenance work?
Maintenance is simple: daily cleaning, weekly maintenance, and filter replacement every 2 months (6–8 months for Epson I3200 printheads). This ensures the longevity of your wall printing machine. A technical data sheet guides you step by step.
6. How long does the training last?
The training lasts two days at a technical center and one day remotely. It covers usage, settings, best practices, and business aspects for operating your wall printer. Ideal for quickly getting started with your wall printing and vertical wall decoration services.
7. Is there technical support?
Yes, six months of technical support is included, available every day by phone or video call. After this period, our after-sales service based in Grenoble will continue to provide support for your wall printing machine. Your wall printing business remains secure and profitable.
8. How is after-sales service (SAV) handled?
Our after-sales service is responsive: contact, analysis, and immediate solutions for your wall printer. Adjustments, parts, and diagnostics are handled from Grenoble, France. This guarantees the continuity of your wall printing services.
9. What is included in the training?
It includes installation, assembly, disassembly, adjustments, maintenance, and your first impressions. It also covers quotes, invoicing, marketing, and communication. You can operate your wall printing machine as a turnkey business.
10. How long does it take to assemble and disassemble the printer?
Complete assembly takes 20 minutes and disassembly takes 15 minutes. The wall printing machine is fast, simple, and mobile. Ideal for your wall printing and vertical wall decoration services.
11. Do you need to be handy to assemble and disassemble the wall-mounted printer?
No, no technical expertise is required. The system is modular and guided, and the training will have you working independently from day one. Your wall printing services will remain simple and effective.
12. Can the wall printer print on any surface?
It prints on smooth walls, concrete, paint, wood, glass, or metal. Always test with the wall printing machine for optimal results. Ideal for your wall printing and vertical wall decoration projects.
13. What is the difference between wallpaper and your wall printer?
Wall printing is done directly onto the wall, without joints or bubbles. Unlike wallpaper, it avoids cutting and waste, offering a durable finish. Perfect for your wall printing and vertical wall decoration services.
14. What is the difference between self-adhesive vinyl and wall printing?
Vinyl can peel off, yellow, or create bubbles. Wall printing is durable, ultra-thin, and customizable in high definition. Ideal for your custom wall printing and vertical wall decoration projects.
15. Can we print the entire wall?
No, the wall printer requires a margin of 25 cm for the print head. It can cover up to 3.5 m in height and as much width as necessary. This allows for precise and professional wall printing services.
16. What to do in the event of a printing error?
Simply repaint the area and reprint. Technical support is available for each correction. Your wall printing services remain reliable and fast.
17. Can we print on cars?
No, the technology is optimized for vertical and flat surfaces. The wall printer is also designed for walls and horizontal surfaces. Ideal for your wall printing and vertical wall decoration projects.
18. Do I need graphic design knowledge to get started?
No, the training teaches the basics and the wall printer uses simple files. For complex designs, a graphic designer or platform can be used. Your wall printing services remain accessible to everyone.
19. Who are your customers in the wall printing sector?
Architects, interior designers, painters, renovators, construction companies, shops, hotels, restaurants, schools, and coworking spaces. Individuals can also benefit from customized services. Perfect for your wall printing projects.
20. What is the highest-priced service you have sold?
Some services exceed €11,000 depending on surface area and complexity. These include hotels, businesses, and B2B projects. The wall printer guarantees a profitable business and high-value wall printing services.
21. Why is your printer on wheels and rails?
Our printer operates on wheels if the floor is perfectly flat and free of obstacles, allowing for stable printing. Rails are used when the floor is not level or if there are obstacles. In 80% of cases, the printer operates on wheels.
22. How many services can I expect to perform per day?
You can expect to print at two different locations per day. However, it is more productive to print multiple times at the same location, as this avoids frequent setup and dismantling of the printer, thereby maximizing your profitability.
23. What pitfalls should be avoided in this new business?
Preparation is essential. Don't underestimate the time needed to prepare before visiting a customer. Poor preparation will waste time on site, reducing your profitability. By preparing your files carefully and doing test prints in advance, you will be more productive and minimize the risk of unpleasant surprises at the customer's premises.
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